Esso (Now Exxon in the United States) Used the Work

question 71

Multiple Choice

Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?

• A) Orange and black are two of the most powerful colors in the color spectrum.
• B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones.
• C) The size of the tiger enhances a male's ego.
• D) The playful nature of the tiger is appealing to female consumers.

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Definitions:

External Labour Supply

The availability of potential employees in the job market outside an organization that can be considered for hiring to fulfill HR demand.

Business Context

implies the combination of all internal and external factors that influence the operation and strategy of a company, including market conditions, competition, and regulatory environment.

HR Trends

Refers to the evolving strategies, tools, practices, and technologies in human resource management that aim to enhance employee performance, satisfaction, and retention.

E-Learning

Learning conducted via electronic media, typically on the Internet, involving educational content and courses.