Describe a Virtual Brand Community

question 4

Essay

Describe a virtual brand community. Create an example of a new community that demonstrates the concept.

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Definitions:

External Stimuli

Are outside factors or events that influence an individual's physiological and psychological reactions.

Middle-Range Theory

A theory that focuses on explaining phenomena within a specific, limited range of contexts, bridging the gap between grand theories and empirical observations.

Frustration

The blocking of goal-directed activity. According to the frustration-aggression hypothesis, frustration leads to aggression.

Aggression

Behavior intended to harm or intimidate others, which can be physical, verbal, or psychological.