Which of the Following Most Accurately Reflects the Current Thinking

question 74

Multiple Choice

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?

• A) Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
• B) Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.
• C) There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
• D) It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.

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Definitions:

Community Sites

Online platforms where users with common interests gather to share information and discuss topics.

Automatic Video Updates

Videos that are updated or published automatically through software, often used for continuous content delivery or surveillance purposes.

Firehouse Effect

The overwhelming or disorienting effect of receiving too much information all at once.

Community Sites

online platforms where individuals with common interests gather to share information, discuss topics, and build relationships.