Because the Brain's Capacity to Process Information Is Limited, Consumers

question 2

Multiple Choice

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

• A) perceptual defense
• B) perceptual vigilance
• C) subliminal perception
• D) adaptation

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Definitions:

Factors Of Production

The inputs used to produce goods and services

Property Rights

The ability of an individual to own and exercise control over scarce resources.

World Growth Rates

The rate at which the economic output of the world or specific countries increases over a given period of time.

Population

The entire group of individuals living in a particular area or country, or the total number of people within a specified demographic group.