Which of the Following Is an Example of a Supporting

question 11

Multiple Choice

Which of the following is an example of a supporting process?

• A)marketing
• B)purchasing
• C)strategy
• D)sales
• E)information technology

---

Definitions:

Potential Buyers

Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.