In a Semantic Differential, a Determination of Which of the Three

question 1

Multiple Choice

In a semantic differential, a determination of which of the three dimensions a given pair of adjectives measures can best be made by:

• A)intuition.
• B)a statistical procedure called factor analysis.
• C)calculating a discriminatory power score for each adjective pair.
• D)calculating a Q score for each adjective pair.

---

Definitions:

Eye Contact

A form of nonverbal communication that occurs when two individuals look directly at each other's eyes.

Status

The relative social, professional, or other standing of someone or something within a group or society.

Positive Bias

The tendency to process information in a way that favors positive outcomes or perspectives, sometimes at the expense of objectivity.

Filtering

The process of modifying information as it passes through various levels of an organization, often leading to distortions or omissions.