What Is the Best Justification for a National Transportation Policy

question 36

Multiple Choice

What is the best justification for a national transportation policy?

• A) that without one each mode would go its own direction
• B) the business community would impose its will on the carriers
• C) national dependence upon the transportation systems of other countries and the nation's ability to be competitive
• D) the significance of transportation to commerce and defense

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Definitions:

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.