Experimental Results That Show That Consumers Purchased More When a Store

question 27

Multiple Choice

Experimental results that show that consumers purchased more when a store had bright blue lights than they did when the store had bright orange lights.However,when the lighting was low,there was no difference between blue and orange lights.This illustrates a(n) ____.

• A)filter
• B)interaction
• C)confound
• D)synergy

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Definitions:

Monthly Income

A measure of the total earnings or revenue generated by an individual, household, or entity within a month.

Hamburger

A popular food item consisting of a cooked patty of ground meat, typically beef, placed inside a sliced bun, often served with various condiments and toppings.

Price

The price one must pay to acquire a good or service.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision.