Consumers in a Focus Group Session Are Presented with a Written

question 61

Multiple Choice

Consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product.These consumers are participating in a(n) ____.

• A)causal research study
• B)descriptive research study
• C)concept test
• D)case study

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Definitions:

Economic Resource

An asset or input used in the production of goods and services with the capability to provide future economic benefit.

Past Transaction

An action or activity, specifically financial or commercial, that has occurred in the past.

Stockholders' Equity

The portion of a company's assets that belongs to the shareholders, calculated as total assets minus total liabilities.