If a Sponsor Is Looking for Exposure of Their Brand

question 1

Multiple Choice

If a sponsor is looking for exposure of their brand, which do you think would be preferable?

• A) 500+ social media shares for the event by their prime demographic
• B) An editorial story in the local newspaper
• C) Brand support by a celebrity
• D) 200 Twitter comments about the event

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Definitions:

Defensive Communication

Tendency to receive messages in such a way that one’s self-esteem is protected.

Self-Esteem

An individual's subjective evaluation or perception of their own worth, encompassing beliefs about oneself (e.g., "I am competent," "I am worthy") and emotional states such as triumph, despair, pride, and shame.

Communication Barriers

Obstacles that impede the exchange of information between individuals or groups, leading to misunderstandings or misinterpretations.

Receiver's Mental Set

The psychological and cognitive predispositions that influence how a listener interprets a message.