The Pioneer's Brand Can Become the Standard of Reference Customers

question 9

Multiple Choice

The pioneer's brand can become the standard of reference customers use to evaluate other brands,making it more difficult for followers to convince existing customers that their new brands are superior to the older and more familiar pioneer.Which advantage of being a pioneer does this explain?

• A)first choice of market segments and positions
• B)economies of scale and experience
• C)distribution advantages
• D)high switching costs for early adopters

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Definitions:

Purchase Decision

The conclusion or resolution reached by a consumer after evaluating alternatives in the buying process.

Online Retail

The process of buying and selling goods and services through the internet, often through websites dedicated to commerce.

Education Tool

An education tool is any device, software, or resource used to enhance teaching and learning processes.

Relationship Marketing

Developing and maintaining long-term, cost-effective exchange relationships with partners.