A Firm Is Considering Introducing a New Product Category in a Highly

question 29

Multiple Choice

A firm is considering introducing a new product category in a highly competitive environment.The marketers obtain customer perceptions of the new product concept relative to likely alternatives on various determinant attributes the new product may contain.Based on this,infer what step of the positioning process is the firm at?

• A)determining customers' most preferred combination of determinant attributes
• B)examining the fit between preferences of market segments and current position of product
• C)determining product's current location in the product space and intensity
• D)identifying relevant set of competitive products serving a target market

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Definitions:

Indigenous Languages

The first languages used by the original inhabitants of a region, which are part of their cultural heritage.

Colonialism

The policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically.

Paralanguage

The aspect of spoken communication that is not verbal, including tone, pitch, volume, and speed of speaking, which can affect the message's meaning.

Illiterate People

Individuals who are unable to read or write.