Identify the Incorrect Statement Concerning the Positioning Grid

question 10

Multiple Choice

Identify the incorrect statement concerning the positioning grid.

• A)It provides a visual representation of the positions of various products in a competitive set.
• B)Where more than two attributes are to be considered,multidimensional grids are produced.
• C)It indicates how products within a category compare on the level of as many attributes as are relevant.
• D)It identifies gaps that may exist either because of technical constraints or lack of prospective customers.

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Definitions:

Cost Drivers

Factors that cause a change in the cost of an activity, used in activity-based costing to allocate costs accurately.

Revenue Variances

The difference between actual revenue and budgeted or projected revenue.

Spending Variances

The difference between actual spending and budgeted or planned spending in various categories.

Cost Drivers

Factors that cause changes in the cost of an activity or process, which are used to allocate costs based on actual usage or consumption.