Principle-Oriented Consumers Are Consumers Who

question 5

Multiple Choice

Principle-oriented consumers are consumers who:

• A)are motivated by abstract and idealised criteria for products or services
• B)shop for products that demonstrate the consumer's success
• C)are guided by the need for social or physical activity,variety and risk taking
• D)provide consumer-inputs to marketers during product development

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Definitions:

Production Costs

Expenses directly associated with the manufacturing of goods or the provision of services, such as raw materials and labor.

Unrealised Profit

Profit that has been generated on paper due to accounting entries but has not been realized through cash or other assets.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.

Cost Of Goods Sold

The total cost involved in manufacturing or acquiring the products that a company has sold during a specific period.