The Marketing Concept Is Best Defined As

question 109

Multiple Choice

The marketing concept is best defined as:

• A)a second definition of marketing.
• B)a philosophy stating that an organisation should try to satisfy customers' needs through a coordinated set of activities that allows the organisation to achieve its goals.
• C)the performance of business activities that direct the flow of goods and services from producer to customer or user.
• D)a philosophy stating that an organisation should attempt to accomplish its goals with no regard for the needs of customers.
• E)the inclusion of marketing activities in the activities of an organisation.

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Definitions:

Stock B

Typically a classification indicating a type of stock with specific rights or characteristics, such as differing voting rights from Stock A in the same company.

Market Risk Premium

The extra profit an investor is aiming for by choosing to invest in a market portfolio that carries risk instead of opting for assets devoid of any risk.

Government Bond

A type of investment where an investor loans money to a government in exchange for periodic interest payments plus the return of the bond's face value at maturity.