Lynn Bernerd, Inc. Lynn Bernerd, Inc., Manufactures and Sells Reclining Furniture.The Company Wishes

question 118

Multiple Choice

Lynn Bernerd, Inc.
Lynn Bernerd, Inc., manufactures and sells reclining furniture.The company wishes to expand overseas.The company managers have been contemplating the best way to enter the foreign market.At first, the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty.The managers recognised, however, that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market.As such, the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.
After all the research was completed, the senior managers realised that they wanted to export their product.The managers decided that the transport carrier would notify them when the merchandise was shipped.This would avoid any confusion about lost shipments and ensure better communication with the receiving parties.
-Refer to Lynn Bernerd, Inc.Which agency should the managers at Lynn Bernerd, Inc.seek assistance from?

• A) GATT
• B) Trade Information Centre
• C) World Trade Organisation
• D) U.S.Export Assistance Centres
• E) U.S.and Foreign Commercial Services

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