According to the Elaboration Likelihood Model of Persuasion, When Will

question 68

Multiple Choice

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

• A)When motivation to elaborate is low and ability to elaborate is low
• B)When motivation to elaborate is high but ability to elaborate is low
• C)When motivation to elaborate is low but ability to elaborate is high
• D)All of the above are correct.
• E)Never- a celebrity endorser can only be a central cue

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Definitions:

Income Tax

A tax levied by governments on individuals or entities based on their income or profits.

Saving Rate

The portion of income that is not spent on consumption but rather saved or invested.

Double Taxation

The imposition of taxes on the same income, assets, or financial transaction at two different levels of government, such as corporate income being taxed both to the corporation and to the shareholders when distributed as dividends.

Economic Growth

A rise in the production of goods and services per capita over a certain time frame.