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The Opposite of Micromarketing Is Mass Customization

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The opposite of micromarketing is mass customization.


Definitions:

Test Statistic

A calculated value from sample data used to assess the viability of a hypothesis in a statistical test.

Degrees of Freedom

The count of distinct values or amounts that can be attributed to a statistical distribution while respecting all existing limitations.

Multinomial Experiment

An experiment that involves trials where each trial results in one outcome from a set of more than two possible outcomes.

Fixed Number of Trials

A specified, constant number of attempts or operations conducted in an experiment or process, typically used in statistical trials.

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