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Tom is in the market for a new oven for his home. He compares several models at the store. Using the price/quality heuristic (high price is gauge for high quality) , he concludes that the new Electrolux Oven is the best choice since it is the most expensive oven on the market. However, Tom knows nothing about this brand and so he is not confident that he is making the right choice. According to the heuristic/systematic model, what should Tom do?
Positive Reinforcers
Stimuli that, when introduced after a behavior, increase the likelihood of that behavior occurring in the future.
Negative Reinforcers
In behavioral psychology, an unpleasant stimulus that, when removed after a behavior, increases the frequency of that behavior.
Removal from
The act of taking something or someone away from a particular place, condition, or association.
Administering Punishment
The act of imposing a penalty or discipline as a response to unacceptable behavior or actions.
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