Consumers Very Typically Consider Between 5 and 9 Brands When

question 81

Multiple Choice

Consumers very typically consider between 5 and 9 brands when making product purchase decisions.What concept helps best explain why this is so?

• A)Memory-based choice
• B)Rationalization
• C)Miller's rule
• D)The consideration set
• E)None of the above is correct.

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Definitions:

Graded Response

A response that varies directly with the strength of the stimulus, as seen in the incremental increase in a muscle's contraction strength in relation to stimulus intensity.

Lag Phase

One of the three phases of muscle contraction; time between the application of the stimulus and the beginning of muscular contraction; also called latent phase.

Muscle Twitch

Contraction of a whole muscle in response to a stimulus that causes an action potential in one or more muscle fibers.

Sarcoplasmic Reticulum

The Sarcoplasmic Reticulum is an organelle in muscle cells storing calcium ions, essential for muscle contraction and relaxation.