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Because People Can Usually Attend to Only Seven (Plus or Minus

question 53

True/False

Because people can usually attend to only seven (plus or minus two) pieces of information at a time, it is easy to overwhelm consumers with too much information.


Definitions:

Terror Management Theory

A psychological concept suggesting that humans have distress and anxiety over awareness of mortality, driving them to seek symbolic or literal immortality through their cultures and values.

Moral Foundations Theory

A social psychological theory that suggests there are several universal moral domains upon which human ethical systems are constructed, influencing our judgments and behaviors.

Cultural Evolution Model

A theory describing how cultures evolve over time through mechanisms such as selection, adaptation, and innovation.

Anxiety Maintenance Theory

A hypothesis explaining how individuals maintain their anxiety levels, possibly through maladaptive coping mechanisms or cognitive distortions.

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