Demographic Segmentation Involves Segmenting on the Basis of Cultural Differences

question 75

True/False

Demographic segmentation involves segmenting on the basis of cultural differences among consumers living in
different cities, states, regions, or countries.

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Definitions:

Technical Sophistication

The level of advanced technical knowledge and capability incorporated into products, processes, or services.

Complexity

A characteristic of systems or situations that involves multiple interrelated parts, making them difficult to understand, predict, or manage.

Product Life Cycle

A model that describes the stages a product goes through from its introduction to the marketplace until its decline and eventual withdrawal. These stages typically include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies (advertising, sales promotion, public relations, personal selling, and direct marketing) used to achieve marketing goals.