Research on the Framing Effect Shows That Decision Makers Are

question 54

Multiple Choice

Research on the framing effect shows that decision makers are risk averse when they focus on _____ and risk seeking when they focus on _____.

• A) gains; gains
• B) gains; losses
• C) losses; gains
• D) losses; losses
• E) None of the above is correct.

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Definitions:

Negative Events

Incidents or occurrences that have undesirable outcomes or bring about harmful emotional or physical consequences.

Positive Emotions

Feelings that create a sense of contentment, joy, or happiness, and can enhance well-being and quality of life.

Social Clock

The cultural set timetable for events and milestones that individuals are expected to achieve in a given culture, such as marriage, retirement, or starting a family.

Grief

The intense emotional suffering or distress experienced as a result of loss, especially the death of a loved one.