Occurs When the Product Performs as Good as Consumers Expected

question 60

Multiple Choice

occurs when the product performs as good as consumers expected.

• A)Post-consumption evaluation
• B)Satisfaction
• C)Dissatisfaction
• D)Post-purchase regret
• E)Cognitive dissonance

---

Definitions:

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline in the market.

Introductory Stage

The initial phase of a product lifecycle, characterized by product launch and initial marketing efforts.

Profits

The financial gain obtained when revenue generated from business activities exceeds the expenses, costs, and taxes needed to sustain those activities.

Marketing Costs

Expenses related to promoting, selling, and distributing a product or service, including advertising, sales force salaries, and promotional materials.