According to Research on Celebrity Endorsers, Which of the Following

question 85

Multiple Choice

According to research on celebrity endorsers, which of the following is false?

• A)Celebrities transfer cultural meaning to the brands they endorse.
• B)Celebrities can provide brands with increased levels of trustworthiness and likability.
• C)Celebrity endorsements can increase brand recognition but lower ad recall.
• D)Celebrity endorsers can reduce consumers' perceived risk for high-technology products.
• E)Celebrity endorsers can positively affect company investors.

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Definitions:

Interaction

The reciprocal action or influence between two or more entities, objects, or individuals, often resulting in a change or effect.

Social Play

Refers to the activities where children interact and communicate with each other, developing social skills in the process.

Peers

Children who share the same age or maturity level.

Ego Support

Psychological support or reinforcement which strengthens an individual's sense of self-esteem or self-importance.