When Trying to Discourage a Socially Objectionable Behavior (E

question 58

True/False

When trying to discourage a socially objectionable behavior (e.g., don't drink and drive), a marketer should not portray the undesirable behavior as common.

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Definitions:

Concept

An abstract idea or a mental symbol, typically associated with a fundamental characteristic of a thing or a thought.

Symbolic Thought

A major accomplishment of preoperational intelligence that allows a child to think symbolically, including understanding that words can refer to things not seen and that an item, such as a flag, can symbolize something else (in this case, a country).

Language Development

The process by which individuals acquire the capacity to perceive, produce, and use words to understand and communicate.

Hemisphere

Half of a spherical or roughly spherical body, especially one of the halves into which the earth or brain is divided.