Which of the Following About Positioning Is False

question 63

Multiple Choice

Which of the following about positioning is false?

• A)When product benefits are difficult to communicate, positioning on price may be a good choice.
• B)Characters like the "Betty Crocker" help companies position by user.
• C)All marketing activities influence positioning and vice versa.
• D)Positioning on price is usually only used for luxury items.
• E)One advantage of using price to position is that consumers often use price to gauge quality.

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Definitions:

Face Amount

The value of a financial instrument as stated on the instrument itself.

Bond Discount

Occurs when a bond is issued for less than its par (or face) value; the difference between the issue price and the par value.

Interest Payment

The amount paid by a borrower to a lender for the use of borrowed money, typically expressed as an annual percentage of the loan principal.

Journal Entry

A recording of a financial transaction in an accounting journal, indicating the accounts and amounts to be debited and credited.