Examlex
Involvement in a purchase will tend be high for all of the following except:
Construct
An abstract concept or theoretical entity that is created for the purpose of research or theory development.
Operational Definition
A clear, detailed description of how variables in a study are measured or manipulated.
Quasi-Experimental Design
A research method that attempts to establish cause-and-effect relationships but does not utilize random assignment to control groups.
Random Assignment
A method used in experiments that allocates participants to different groups purely by chance, reducing bias.
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