A Buzz Marketing Technique That Involves the Spread of Word-Of-Mouth

question 19

True/False

A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.

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Definitions:

Lack of Guilt Feelings

A situation in which an individual does not experience remorse or guilt after actions that would typically provoke these feelings.

Manipulation

Influencing or controlling someone's behavior or emotions in a deceptive or unscrupulous way, often for personal gain or advantage.

Antisocial Personality Disorder

A mental health disorder characterized by a disregard for other people's rights, often crossing the line and violating those rights.