The Product Life Cycle Stage in Which There Is a Rapid

question 45

Multiple Choice

The product life cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail, is the _____ stage.

• A) growth
• B) extension
• C) introduction
• D) decline
• E) maturity

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Definitions:

Habituation

A decrease in response to a stimulus after repeated presentations, indicating a form of learning that involves becoming accustomed to the stimulus.

Sensitization

An increase in behavioral response after exposure to a stimulus.

Higher-order Conditioning

A form of conditioning in which a stimulus is paired with a previously conditioned stimulus, leading to the acquisition of the same conditioned response without being directly paired with the unconditioned stimulus.

Modeling

The process of learning behaviors by observing and imitating others, a key concept in social learning theory.