A Market Segment Toward Which a Company Directs Its Marketing

question 89

Multiple Choice

A market segment toward which a company directs its marketing effort is called a

• A) marketing group.
• B) marketing sample.
• C) target market.
• D) consumer market.
• E) marketing median.

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Definitions:

CR

A term that stands for conditioned response, which is an automatic response established by training to an ordinarily neutral stimulus.

CS

Often used as an abbreviation for Computer Science, a field of study that encompasses the theory, experimentation, and engineering that form the basis for the design and use of computers.

Spontaneous Recovery

After a pause in exposure to the stimulus that originally elicited it, a previously vanished conditioned response once again manifests.

Extinction

Within psychology, it's the progressive decline and ultimate vanishing of a conditioned reaction because the conditioned stimulus is no longer associated with the unconditioned stimulus.