Which of the Following Statements About Sensory Marketing Is True

question 80

Multiple Choice

Which of the following statements about sensory marketing is true?

• A) Effective store designs should appeal only to the senses of sight and sound.
• B) Background music is no longer considered a valuable marketing tool to influence shopper behavior.
• C) Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood".
• D) The tempo of music affects how long shoppers stay in a store.
• E) The placement of ads in a store's background music is illegal in the United Sates.

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