The ________ Phase of Customer-Relationship Management Involves Improving Service to the Customer

question 95

Multiple Choice

The ________ phase of customer-relationship management involves improving service to the customer through the use of information systems.

• A) acquisition
• B) retention
• C) enhancement
• D) transition
• E) response

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Definitions:

Income Statement

A financial report that shows a company's revenue, expenses, and profits over a specific period of time.

Profit Margin

A financial metric used to assess a company's profitability by dividing net income by revenue.

Net Income

is the amount of money that remains after all expenses, taxes, and costs have been subtracted from a company's total revenue, also known as the bottom line.

Full Capacity Sales

The maximum potential sales revenue a firm can achieve when operating at total capacity.