What Is the Primary Contribution of Armand Feigenbaum

question 49

Multiple Choice

What is the primary contribution of Armand Feigenbaum?

• A) the concept of benchmarking
• B) his assertion that the entire organization should be involved in improving quality
• C) the zero-defects approach to quality improvement
• D) his emphasis on total involvement of the operating employees in improving quality
• E) the quality loss function and the concept of robust design

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Definitions:

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.

Product Decision

Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.

Eye-Catching

Describes something that immediately attracts attention or stands out visually.