Exhibit 13­4 Shows Data Gathered by Memo Co

question 30

Multiple Choice

Exhibit 13­4 shows data gathered by Memo Co.as it prepares to purchase personalcomputers for its sales offices.Given the data in Exhibit 13­4, the price of personalcomputers must be

• A)$5,000 each
• B)$500 each
• C)$250 each
• D)$200 each
• E)increasing as Memo Co.purchases more personal computers

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Definitions:

Secondary Reinforcers

Stimuli that do not naturally provide reinforcement but have acquired reinforcing qualities through being associated with primary reinforcers.

Tertiary Reinforcers

Stimuli that have become rewarding through their association with secondary reinforcers and are used to motivate behavior, such as money, grades, or tokens.

Skinner

B.F. Skinner, an American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Reinforcement

The process of encouraging or establishing a pattern of behavior by offering rewards or consequences.