Match the Term with Its Definition

question 101

Essay

Match the term with its definition.Some terms may not be used
a.App
b.E-mail promotion
c.Hyperlink
d.Mobile device
e.Promotional mix
f.Publicity
g.Quick response (QR) code
h.Sales promotion
i.Social media
j.Social networking
-Delivery of a business's message by electronic mail.

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Definitions:

External Validity

The extent to which the results of a study can be generalized or applied to other settings, populations, or times.

Internal Validity

The extent to which a study is able to produce evidence that its results are caused by the variables it is testing, free from external influence.

Correlational Method

A statistical technique used to determine the degree to which two variables are related without inferring a cause-and-effect relationship.

Confounding Variable

An extraneous variable in an experimental design that correlates with both the dependent and independent variables, potentially leading to a false assumption of causality.