Behavioural Patterns and Values That Characterise a Group of Consumers

question 17

Multiple Choice

Behavioural patterns and values that characterise a group of consumers in a target market are called:

• A)reference groups.
• B)cultures.
• C)social classes.
• D)perceptual categories.

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Definitions:

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all its shareholders, including shares held by institutional investors and restricted shares owned by the company’s officers and insiders.

Cumulative Voting

A method of voting used in corporate elections that allows shareholders to allocate their total votes in any proportion among candidates.

Articles Of Incorporation

A document that contains basic information about a corporation and is filed with the state.

RMBCA

Stands for the Revised Model Business Corporation Act, a template for state laws regulating the formation, operation, and dissolution of corporations.