Behavioural Patterns and Values That Characterise a Group of Consumers

question 17

Multiple Choice

Behavioural patterns and values that characterise a group of consumers in a target market are called:

• A)reference groups.
• B)cultures.
• C)social classes.
• D)perceptual categories.

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Definitions:

Spotface

A machined flat surface around a hole, usually to provide a seating area for a fastener head or washer.

Countersink

A conical cut made in a manufactured object, or the cutter used to create that cut, allowing the head of a screw or bolt to sit flush with or below the surface of the surrounding material.

Crosshatching

Crosshatching is a shading technique used in drawing and drafting to indicate surfaces in cut-sections, often to differentiate types of materials or components.

Runouts

The part of a mechanical design that ensures a smooth transition or finish between different sections or components, often used to refer to the end parts of shafts or rotating components.