Match the Term with Its Definition

question 37

Multiple Choice

Match the term with its definition
-A group of brands that a consumer is both aware of and willing to consider as a solution to a purchase need

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Money Supply

The whole sum of economic financial assets at a specified time.

Money Supply Growth Rate

The rate at which the total amount of monetary assets available in an economy increases over a specific period.

Long-run Phillips Curve

A concept in economics indicating that in the long run, there's no trade-off between inflation and unemployment, showing a vertical line at the natural rate of unemployment.

Unemployment

Unemployment refers to the situation when individuals who are capable of working and are actively seeking work are unable to find employment.