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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the parameter the company officials is interested in is
Utility
A measure of satisfaction or pleasure that a consumer obtains from consuming goods and services.
Coffee
A brewed drink prepared from roasted coffee beans, the seeds of berries from certain Coffea species, consumed worldwide for its stimulating effects.
Donuts
A sweet, fried or baked pastry often shaped in rings or filled with various sweet fillings.
Price Ratio
Price Ratio is a comparative metric that divides the price of one good, asset, or commodity by another, often used to assess relative value or performance.
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