Hovland's Approach to the Use of Fear in Persuasion Is

question 180

Multiple Choice

Hovland's approach to the use of fear in persuasion is based on ____ theory.

• A)cognitive-behavioural
• B)psychodynamic
• C)moral development
• D)learning

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Definitions:

Cultural Value Dimension

Frameworks or models that describe the dominant patterns of values, beliefs, and behaviors that characterize different cultures.

Economic Development

The process by which a nation improves the economic, political, and social well-being of its people.

Equal Opportunity

Equal opportunity is a principle ensuring that all individuals have the same chances to compete for and obtain jobs, education, and other resources, without discrimination based on irrelevant characteristics.

Gender Role Stereotypes

Preconceived ideas and expectations about behaviors, attributes, and roles that society considers appropriate for men and women.