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Ravi's business is well-known for its exemplary customer service. This outstanding service to customers has resulted in many of her competitors' customers switching to her business. It has also served to increase sales of the organization by £50,000 within the last six months. The customer service provided by Ravi's business represents which one of the following?
Price Effect
The impact that a change in a good's price has on its demand or supply, affecting consumer choice and market equilibrium.
Nonprice Competition
A marketing strategy whereby a firm seeks to differentiate its product or service from competitors through attributes other than price, such as quality, service, or brand image.
Tacit Collusion
An unspoken agreement between competitors to avoid certain competitive practices, such as price wars, to maximize profits without explicit communication.
Price Leadership
A situation in a market where one leading company sets the price of goods or services, and other companies in the market follow.
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