Ravi's Business Is Well-Known for Its Exemplary Customer Service

question 16

Multiple Choice

Ravi's business is well-known for its exemplary customer service. This outstanding service to customers has resulted in many of her competitors' customers switching to her business. It has also served to increase sales of the organization by £50,000 within the last six months. The customer service provided by Ravi's business represents which one of the following?

• A) Core competence
• B) Focus strategy
• C) Mission
• D) Differentiation strategy
• E) Operative goal achievement

Understand the concept of exchange in the context of marketing.

Acknowledge the essential conditions for an exchange to take place in marketing.

Grasp the importance of customer relationship management and market orientation for sustained business success.

Understand the evolution of marketing activities and priorities across different historical periods.

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Definitions:

Short-Term Memory

The capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

Visual Sensory Store

Part of the memory system that holds visual information for a very short period, allowing for initial processing.

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for the use and understanding of language.

Short Term Memory Store

A component of memory where small amounts of information can be kept for a short period of time.