For Many Businesses,the Internet Has Replaced the Telephone,fax Machine,and Standard

question 310

True/False

For many businesses,the Internet has replaced the telephone,fax machine,and standard mail as the primary communications tool.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. It typically includes product, price, place, and promotion.

Concentrated Marketing

A strategy that focuses on targeting a small, well-defined consumer segment or niche market.

Differentiated Marketing

A marketing strategy where a company targets several market segments with distinct products or services tailored to those segments.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the diverse parts of an organization.