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As Customers Navigate Through a Website CRM Software Can Record

question 8

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As customers navigate through a website CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that individual customer.


Definitions:

Basic Earnings Per Share

A measure of a company's profitability calculated by dividing the net income by the average number of common shares outstanding.

Market Measures

Metrics and indices used to assess and compare the performance, risk, and valuation of stocks or securities within the financial market.

Price-Earnings

A ratio used to evaluate a company's stock price relative to its per-share earnings, indicating the value that investors put on a company's earning power.

Dividend Yield

Dividend yield is a financial ratio that indicates how much a company pays out in dividends each year relative to its share price.

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