The Online Retailer Ecatalog

question 37

Multiple Choice

The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:

• A)​Target marketing
• B)​Segmented selling
• C)​Clickstream selling
• D)​Cross-selling

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Definitions:

Average Revenue

The amount of income generated per unit of sale, calculated by dividing total revenue by the number of units sold.

Total Revenue

The entire amount of income generated by the sale of goods or services, before any expenses are deducted.

Variable Costs

Costs that vary in direct proportion to the volume of output or production in a company.

Variable Costs

Costs that vary directly with the level of production or service delivery.