Stevens Outdoor Furniture Has Just Introduced a New Line of Products

question 144

True/False

Stevens Outdoor Furniture has just introduced a new line of products in the southeastern United States. Owner James Bilby discovered the new line, which includes outdoor furniture and other lawn items, on a recent vacation to California. The market is extremely promising because none of his main competitors stocks this type of furniture. He’s concerned, however, about pricing because shipping costs will drive his prices higher than those charged by stores closer to the manufacturer’s West Coast factory. Initial promotion and advertising costs, as well as warehousing expenses, are also on Bilby’s mind. He’s called a teleconference with his ten store managers to develop a pricing strategy that must take effect immediately.
-If the new line of furniture is of above-average quality,prestige pricing might well work because customers will probably assume that it's of very high quality.

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Definitions:

Silver Handshake

An early retirement incentive in the form of increased pension benefits for several years or a cash bonus

Holiday Pay

Compensation for employees for designated holidays, typically without the requirement of working on those days.

Payment Time

The pre-determined or agreed upon time at which payment is made for goods provided, services rendered, or salaries for work done.