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Which of the following mechanisms, in relation to copycat effects generated by the media, is characterized through the following description: the portrayals of certain behaviors by the media activate a cluster of associated ideas and concepts within the potential copycat offender that increase the likelihood that he or she will behave similarly?
Capacity Utilization
The percentage of a company's total production capacity that is currently being used.
Customer Preferences
Individual likes or dislikes influencing purchasing decisions, varying greatly among consumers.
Quantification
The process of measuring, calculating, or assigning a numerical value to something.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
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