After Hearing His Company Criticized for Its Failure to Respond

question 116

Multiple Choice

After hearing his company criticized for its failure to respond to consumer needs,the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following actions would be the best approach to achieving this goal?

• A) Reorganizing the company and making marketing its most important department
• B) Hiring new salespeople to find new customers
• C) Expanding the advertising budget to make potential customers more aware of its product offerings
• D) Creating cross-functional teams and instructing them to focus on creating greater customer value
• E) Hiring a new product development manager

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Definitions:

Autonomic Division

The part of the nervous system responsible for control of the bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.

Peripheral Nervous System

The part of the nervous system that lies outside the central nervous system, including nerves and ganglia, responsible for transmitting information to and from the brain and spinal cord.

Reflex

An automatic, involuntary reaction to a stimulus.

Sensory Neuron

A type of neuron that sends information from sensory receptors towards the central nervous system.