A Sales-Oriented Organization Seeks to Achieve Profitability Through

question 118

Multiple Choice

A sales-oriented organization seeks to achieve profitability through:

• A) the development of long-term relationships with customers
• B) sales volume
• C) providing customer satisfaction
• D) creating customer value
• E) All of these

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Definitions:

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a good or service and the actual market price they pay.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.

Marginal Cost

The rise in overall expenses associated with the production of an extra unit of a good or service.

Price Discrimination

A strategy for setting prices where the same or very similar products or services are offered at different prices by the same seller in various markets.